ICD Brookfield Place Dubai

Client: Brookfield Properties & ICD
Date: 2017
Services: Branding, Brochure, Hoardings, Website

ICD Brookfield Place is a 53-storey property development in DIFC, Dubai.

I was commissioned by Brookfield Properties together with Invest Corporation of Dubai (ICD) to design the brand identity, website, brochure, hoardings and other graphic material for their joint development in Dubai. The identity includes typography that mirrors the building and an elegant colour palette which works really well in Dubai. The brochure was printed with various techniques such as silver foil logos and edge printing, transpararent pages as well as spot varnish on images.

The website and brochure work as two elegant leasing tools for the property. The website has a bespoke map tool where the potential occupier can filter nearby amenities, see the distance to tube stations and airports as well as view floor plans and images of the building.