Handelns Forskningsinstitut

Client: Handelns Forskningsinstitut
Date: 2018
Services: Branding, Website & Reports

The purpose of HFI (Handelns Forskningsinstitut / Institute of Retail Economics) is to conduct independent research on the economic role and importance of retail and wholesale trade in Sweden.

HFI hired me to design a graphic identity, website and a template for their reports. The brief was to create a brand that would stand out among the traditional research institutes. The logotype got a bold inverted symbol together with smart and modern typography. The colour-scheme is a mix of green tints together with a couple of exciting highlight colours. The use of green relates to sustainability, which is a recurrent subject in their reports.

CUSTOMER REVIEWS

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.”

Sven-Olov Daunfeldt Head of Research, HFI