Moor Place

Branding, Website & Brochure

I was commissioned by Brookfield Property Partners to create the brand identity, website and brochure for their new office building near Moorgate Station, in the City of London. The identity work included naming the building and a logo where the design imitates the architecture with the staircase terraces. The primary colours are based on the the building’s interior and the playful secondary colours were used throughout the campaign to highlight various unique selling points – the green surrounding area, nearby transportation options etc.

The website works as an elegant leasing tool for Moor Place. It has a bespoke map tool where the potential occupier can filter nearby amenities, see the distance to tube stations and airports as well as view floor plans and images of the building.

View the website here.




2A3E Design