Branding, Brochure, Website & Hoardings
I was commissioned by Brookfield Property Partners together with Invest Corporation of Dubai (ICD) to design the brand identity, website, brochure, hoardings and other graphic material for their 53 storey development ICD Brookfield Place in Dubai. The website and brochure work as two elegant leasing tools for the property. The website has a bespoke map tool where the potential occupier can filter nearby amenities, see the distance to tube stations and airports as well as view floor plans and images of the building.
The identity includes typography that mirrors the building and an elegant colour palette which works really well in Dubai. The brochure was also printed with various techniques such as silver foil logos and edge printing, transpararent pages as well as spot varnish on images.
Visit the website here: www.icdbrookfieldplace.com